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Mobile therapy support for early mobilization and muscle restoration.

In The News

April 2023

Medical Devices and Cash Flow Challenges With Gina Adams

Cash flow is something that all founders have to figure out in order to get their businesses on strong footing. But even experienced entrepreneurs can be thrown off-course by unexpected expenses or lower-than-expected orders.

On the season finale of Someone’s Gotta Make It, we talk to Wareologie Founder & CEO Gina Adams, who has learned plenty of cash flow lessons the hard way while designing and selling medical equipment and adaptive devices.

What do you need to know about cash flow before starting a business of your own? What are the common landmines that often surprise inexperienced owners? If you’re early in your journey as a business founder, Gina’s advice could save you a lot of emotional anguish.

Plus: What it’s like to get an angry memo from the White House.

BEN GOLDSTEINVP of Marketing, Nutshell

Read the Transcript



Nutshell interview

About Wareologie

Wareologie develops assistive devices to restore levels of independence and self-care, allowing people to maintain their dignity. Founded in 2019 with support from the Michigan Small Business Development Center (MI-SBDC) and Lawrence Technological University’s Centrepolis Accelerator, Wareologie is an FDA, certified WBENC company committed to manufacturing in Michigan.

Do you want to learn more about who we are and what we do? Connect with a representative today!

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